b"Public Information Of\x00ce (Communications)Mission StatementThe Beaufort County Public Information Department serves as the information connection to and for the Beaufort Countygovernment,bothexternallyandinternally,andwillcommunicateclearlyandopenlytotheCounty'sresidentsandstakeholders about the government's goals, activities, and services.Goals and ObjectivesMagnify the capital improvement projects that increase the standard of living for the CountyGarner support from state and federal elected ocials to provide additional funding for infrastructure and other capitalprojectsHighlight the diverse, highly qualied, and talented county workforceDemonstrate the County's contributions to its citizensAmplify our joint planning with towns, cities, organizations, and services within the CountyFocus attention on the high quality of services, fairness in the application of zoning laws, and good steward of taxpayerdollarsDepartment DescriptionThe Public Information Oce includes a Public Information Ocer, who is responsible for the oversight of the Department, aBroadcast Department, a Communications Manager, who handles news releases to the public and the dissemination ofinternal communications, a Social Media Specialist,who handles all social media platforms with the assistance of softwareprogram Sprinkler, and an Administration Specialist who provides feedback to the community and handles administrativetasks of the Department. The Department leverages various forms of communication platforms to highlight how the County isproviding services to county residents, identifying, securing funding, and building capital infrastructure projects that improveour resident's quality of life, recognizing our county employees' work, and assisting Human Resources in recruiting qualitytalent.Performance MeasuresThe people of Beaufort County trust its government's ability to service, develop and manage the operations of the County.AnnuallythePIOwillreviewCommunicationPrioritiesandprovideaSocialMediaAssessment,Print/BroadcastMediaCoverage Assessment, Website analytics, and organic broadcast TV/Radio metrics.Expenditures Summary$465,976 -$25,308(-5.15% vs. prior year)Beaufort County, SC | Budget Book 2024 Page 331"